Beowulf Reader Response - 1459 Words

The poem begins with a discussion about Shield Sheafson , who was the king of the Thanes. He was a baby whose parents abandoned him and rose to the top. After Sheafson died, his son Beow became king in his place. Once he died, Hrothgar became the ruler of the Thanes. Hrothgar brought fortune and success to the Thanes and in celebration of it he built a hall called Hereot, where he and his men gathered for festivities. For a good amount of time the Danes enjoyed peace until one Grendel, who was descendant of Cain, attacked the hall and killed thirty men when they fell asleep. Grendel continued these attacks for twelve winters. After all this time, word begins to spread throughout kingdoms. Beowulf, who is the best warrior in the world,†¦show more content†¦He throws the hilt and the head on the ground showing him they she was killed and they can feel safe again. Hrothgar promises Beowulf more treasures and another banquet in the morning. After the banquet Beowulf urges that h e and his men return home. Hrothgar Praises Beowulf again and tells his that he has reunited the Danes. He gives Beowulf twelve treasures and tells him to come back to Denmark even though Hrothgar knows he will never see Beowulf again. Beowulf sets sail back to Geatland and go back to the hall of Hygelac. Beowulf and his men return home, and go to the hall of King Hygelac and Queen Hygd. The Geats are preparing for their arrival since they heard news that Beowulf was coming home. They warriors and Beowulf receive a warm welcome. After Beowulf tells the story of what happened during his journey, he gives the king and queen a large part of his treasure. In return for all his good deeds, Hygelac gives him treasure and a piece of his own land to rule. Some time passes and king Hygelac is killed in a battle with the Shylfings. Beowulf becomes kings and rules for fifty years. A thief then steals a gem covered goblet and the furious dragon that has protected the treasure for over three hun dred years becomes enraged, torching villages to pieces. Beowulf’s own hall then becomes target and is burned to the ground. After all this time, Beowulf has to face one last obstacle. He sends elevenShow MoreRelatedThe Tragedy Of Beowulf By William Shakespeare1111 Words   |  5 PagesAncestry plays an important part in Beowulf, it is the blood that the characters carry that decides their fate. To try to deny destiny, is both courageous yet, for some it is futile. Beowulf’s most conflicting character is Grendel, throughout the story you may feel pity for him, and other times you feel hatred for him. Grendel live in a marshy swamp, and is a descendant of Cain, who killed his own blood brother, Abel, out of jealousy. To pay for this ultimate sin, Cain s whole clan was condemnedRead MoreDavid Maloufs Hero in Ransom1215 Words   |  5 Pagestraditional form is that of narrative heroic poetry. One such example being the eight century poem Beowulf. Which when tied and co mpared to a much more modern take on the traditional hero genre in the form of David Malouf’s â€Å"ransom† showcase the different ways in which the hero trope can be explored. Throughout both these texts, the author directs and challenges the readers ideas of heroism. Within Beowulf especially where the traditional ideals of being a hero are challenged and reformed, to createRead MoreComparing Beowulf And Sir Gawain And The Green Knight Essay1555 Words   |  7 PagesOne may express that today’s cultural values differ than those who lived â€Å"back then† but the response to that ideology is, does one value loyalty? Among the many values of the Anglo-Saxons, such as bravery, truth, and honor, above them all stands loyalty. Through an archetypal analysis, one may view how two major works of the Middle Ages, Beowulf and Sir Gawain and the Green Knight, both reflect attributes of loyalty, specifically the testing of one’s loyalty and the conseque nces of disloyaltyRead More Elements Of Evil In Beowulf Essay698 Words   |  3 Pagespassed from generation to generation by word of mouth. From such oral traditions come great epics such as England’s heroic epic, Beowulf. In Beowulf, the monster Grendel serves as the evil character acting against the poem’s hero, as shown by his unnatural strength, beast-like qualities, and alienation from society. One of the first responses from a reader of Beowulf is their surprise at Grendel’s unnatural strength, one quality marking him as an evil character. His great strength is shown firstRead MoreEssay about Epic of Beowulf1017 Words   |  5 PagesBeowulf The Anglo-Saxon Culture as Illustrated in Beowulf Beowulf is an epic poem, which takes place in ancient Denmark and Geatland and describes the adventures of Beowulf, a Geat hero. Through their heroes, epic poems usually describe the traditions and beliefs of a certain culture. An Anglo-Saxon author wrote Beowulf about the Danes and Geats. The Anglo-Saxon’s had similar beliefs to that of the Dane and Geat’s, so the poem gives us some idea of what the Anglo-Saxon culture was like.Read MoreBeowulf As A Heros Journey1624 Words   |  7 PagesFor Beowulf to retain its relevance after a journey from single surviving manuscript to famous epic poem, one can assume its star role is filled by a character extraordinary. The poem’s hero, Beowulf, strikingly resembles many renown principal characters. It would be an uphill battle arguing against him joining the likes of Hercules, Jesus Christ, and many more in their ÃÅ"bermensch status. Based on his words and actions, it is painstakingly clear that Beowulf is an archetypa l hero; someone who sharesRead MoreBeowulf As A Hero1716 Words   |  7 Pagesdefinition of hero is much broader than a man with superpower. In Beowulf and The Great Gatsby, both of the protagonist, Beowulf and Jay Gatsby are considered heroes in the story. Although both of them embody the values of their societies, Beowulf is a more successful hero because he truly reaches the expectations that his society has for a hero and embraces the reality, which leads him to sacrifices his life for a more worthy cause. Beowulf successfully represents the crucial values of his society includingRead MoreIs Grendel Truley Evil? Essay1135 Words   |  5 PagesCircumstance? : How humanity has a tendency to put labels on people they don’t really understand. In the epic of Beowulf, one of the warrior’s biggest adversaries is a creature from the swamp named Grendel. Although the character of Grendel is present for only a short portion in the story of Beowulf, Grendel signifies one of the important messages in the text about humanity. In Beowulf, Grendel is called a ‘monster’. However, if observed closely, analyzing the meaning behind the story, it is easyRead MoreEssay on Beowulf study guide1576 Words   |  7 Pages1) Describe how we find King Hrothgar and his response to learning that Beowulf has come to his kingdom. A. The king is sad and depressed that his kingdom has fallen into such a state of disrepair. He is overjoyed to learn that Beowulf, whom he knows from stories and his father, Ecgtheow, has come to fight Grendel. Hrothgar promises Beowulf treasure if he can defeat the monster. 2) In the beginning of â€Å"Beowulf,† King Hrothgar’s hall has been deserted for twelve years. In a short essay, tell whyRead MoreThe Roles Of Compressions In The Epic Of Beowulf812 Words   |  4 Pagesthrough generations. Throughout the epic poem of Beowulf, digressions are presented through the concept of giving advice or remembrance to their ancestors. The digressions within the epic poem are at times ambiguous. However, they play a large role in the underlying perception for the character’s actions. The digression that illustrates the story of King Finn was implemented to uncover the uncertainly of Hrothgar’s Queen, Wealhtheow. Though Beowulf was a mighty hero and savior for Heorot and the

Essay about E.E. Cummings The Birth of Modern Poetry

â€Å"The greatest poets are those with memories so great that they extend beyond their strongest experiences to their minutest observations of people and things far outside their own self-centeredness.† This quote said by Stephen Spender depicts a great poet as someone who utilizes their past observations to increase their knowledge about people, nature, love, and life. Like a great poet, E.E. Cummings employed his past experiences in his poetry and life. Known as one of the preeminent poets of the 20th century, E.E. Cummings poetry has received an array of both positive and negative criticism. Nonetheless, Cummings’s poetry has inspired many poets and authors with his liberal views on love, nature, and religion along with his modern†¦show more content†¦Blackmur, a literary critic, criticized E.E. Cummings’s poetry stating, â€Å"There is a great big moral vacuum at the heart of E.E. Cummings’s poetry.† (Roberts 256) Other critics also re probated his work by stating that there were no morals or lessons gained from reading his poetry. Another critic, Louise Bogan, remarked, â€Å"It is the deletion of the tragic that makes Cummings’s joy childish and his anger petulant.† (Roberts 256) Bogan stated that because there is no plot or lesson to Cummings’s poetry, his joy is childish and his anger is grouchy. Another asset of his poetry that was heavily criticized was his unique style of writing. The contemporary writing style was very unfamiliar to his readers at that time. In his poem â€Å"Snow†, Cummings incorporates his unique writing style along with his typographical errors: â€Å"Emarkable /s)h? /ya /(from n/o(into whe)re f / ind).† (Thompson 2) Despite the confusion and difficulty to read and comprehend the poem, Cummings sought to promote a diverse lesson with his usage of separated letters and other punctuation marks in order to create verbal movements and cause the reader to c ontemplate (Webster 15). E.E. Cummings’s audacity to ignore the biased criticisms of critics and develop a contemporary writing style has made him one of the most baffling, yet eminent poets of the 20th century. E.E. Cummings’s love poetry has modeled the modern views of love. Known to be a radical poet, Cummings appalled many criticsShow MoreRelatedEssay about E.E. Cummings612 Words   |  3 PagesEdward Estlin Cummings is a famous poet and novelist. A true man of the arts, he also enjoyed playwrights, painting, and drawing. His lifetime lasting from 1894-1962 was vivaciously lived! He spent a large portion of his life in his birth state, Massachusetts, although certain life events lead him beyond the United States. Cummings served in the U.S. Army during World War I, and was a volunteer in an ambulance unit as well. A great portion of his life was also dedicated to his Harvard educationRead More The Poetry of e.e. cummings Essay3340 Words   |  14 PagesThe P oetry of e.e. cummings The poems to come are for you and for me and are not for most people. --its no use trying to pretend that mostpeople and ourselves are alike. Mostpeople have less in common with ourselves than the squarerootofminusone. You and I are human beings;mostpeople are snobs. Take the matter of being born. What does being born mean to mostpeople? Catastrophe unmitigated. Socialrevolution. The cultured aristocrat yanked out of his hyperexclusively ultravoluptuous superpalazzoRead More Time in Thomas’ Fern Hill and Cummings’ anyone lived in a pretty how town3549 Words   |  15 Pagesis lost; poetically speaking,†¦time is regained in the act of visionary creation (Crewe 400). Poetry allows for the capture of a moment in time otherwise lost in the blink of an eye. British poet Dylan Thomas and American poet E.E. Cummings have both been noted for the recurring themes of passage of time in their poetry. In Thomas’ Fern Hill and Cummings’ anyone lived in a pretty how town, both modern poets utilize a juxtaposition of paradoxes to express the irrevocable passage of time and theRead MoreThe Disenchanted Research Paper3448 Words   |  14 PagesFitzgerald’s life and work were in a knot from the start; his profession spanne d one of the most tumultuous eras of the century, and from the very start he was the creator and the victim of the new culture of celebrity which accompanied the rise of modern technology. Budd Schulberg masterfully created a character that closely and in many ways represents Fitzgerald in his later years; Manley Halliday is that character. â€Å"His mind’s eye, incurably bifocal, could never stop searching for the fairy-tale

Alternative Dispute Resolution Free Essays

Man has always sort ways of dealing with conflicts and disputes among members of the society in a just and fair manner. Alternative dispute resolution is one among the conflict resolution methods which have gained much acceptance from the public in the recent years. The process involves any form of dispute resolution technique that does not follow the legal judicial process provisions of the law (Maclaury, 2005). We will write a custom essay sample on Alternative Dispute Resolution or any similar topic only for you Order Now It is however worth noting that due to the increasing acceptance of alternative dispute resolution by legal professions, some legal courts allow for its use before a case is tried. Such are viable measures in ensuring equitable justice in resolving disputes between parties. They also provide an efficient and highly cost effective way of resolving disputes. To be realized here is the fact that, of all the existing types of alternative dispute resolution methods, none is applicable to victims of capital crimes (Mareschal, 2002). The author of this paper gives a discussion on alternative dispute resolution, its history and the different forms or methods it takes. The author also takes a look on the alternative dispute options as accepted in the modern society and how they have influenced the process of executing equitable justice between disputing parties. History of Alternative Dispute Resolution (ADR) The history of alternative dispute resolution is as old as the history of man (Mackie, 2001). Disagreements have always existed among people in the society. However, the modern history of ADR in the American society is evidently marked with the 1960s political and civil conflicts (Banks, 2008). Such conflicts led to the implementation of human rights laws thus giving the people legal provisions for compensation on ill treatment. This was found to increase the number of legal suits in our courts of justice, a factor which led to the popular appreciation of meditation and arbitration as viable ways of resolving dispute. This did not only ensure justice but much reduced the case load in the court system. Alternative dispute resolution techniques There are mainly four type of ADR. First is negotiation. This technique of conflict resolution involves only the type disputing parties voluntarily seeking a solution to their dispute (New York State Unified Court System, 2009). Mediation is another form of dispute resolution technique which mainly involves a third party who chairs the resolution process. It is however to be noted here that the mediator might suggest a solution to the dispute but does not have the legal/moral authority to impose it to the parties. This method is commonly used in resolving civil and ethnic conflicts within a nation or conflicts between nations. The third method of alternative dispute resolution is the collaborative law. This technique is characterized by the fact that it involves attorneys representing the disputing parties (Mareschal, 2002). The legal professionals are tied by the contractual terms signed with their clients and thus are always acting in the interests of their respective party. Arbitration is another commonly used technique of ADR. This form of resolution process is differentiated from negotiation in that it involves a third party. Another difference of arbitration from other forms of ADR is that the third party imposes a resolution to the problem. It is due to this reason that such a technique is usually used if the disputing parties had allowed for such in their contract (Maclaury, 2005). Due to the unfairness that could arise from such imposed resolutions, it is a common provision for parties to appeal in the courts of justice. It should however be noted that there are other forms of ADR such as case evaluation, which involves evaluation of the positions of the parties by a third party. The evaluator then gives an assessment of the possible decision that could be made in the law courts. Such evaluations by a legal expert are made to influence the parties in resolving to settle the case outside the law courts. It is still to be noted that family conferences are another ADR technique as it strengthens the mutual relationships between family members thus reducing incidences of ill-treatment among them (Banks, 2008). Courts or individual parties can select a neutral party who contacts a fact searching investigation on the dispute. This technique is mainly applied in resolving intellectual property disputes. Lastly, ADR can take a form in which an organization selects a third party who oversees the resolution of its disputes with complaints. Changes and options provided in ADR Traditional ADR techniques involved the constant physical involvement of the parties in resolution process. It has however been evident that most modern ADR techniques like meditation and arbitration allow for the founding of a resolution by the third party in the absence of the disputing parties (Banks, 2008). Another change in ADR is seen in arbitration. Traditional arbitrations involved a member of the governing authority as the third party who imposes the resolution to the dispute (Center for Democracy and Governance, 1998). However, this has changed in that modern arbitration process has a neutral commercial vendor as the third party. This party should not have strong social or political influence in the process. This avoids imposition of unfair resolutions to the disputing parties. Another change of ADR techniques in the modern society is the legal provisions for appeal by the parties in the event of failure to resolve the dispute outside courtrooms. It is however to be noted that, following the legal provisions for ADR, rules and regulations have been developed thus making the process more reliable. It is due to this reason that such dispute resolution techniques are gaining much acceptance in the public domain. Courts have evidently employed such techniques as neutral fact finding in seeking to identify the underlying facts behind the dispute. Such testimonies have a great impact in ensuring fair and just judgments in our courts. ADR has a number of options. The first is the fact that the two parties involve in the resolution process on voluntary basis (Maclaury, 2005). Even arbitration requires for a legal binding provision on the contract signing to be executed. Another option is that the parties are free to agree or disagree on the disputed matter and can seek judicial justices as an appeal. It is however to be noted that ADR resolution once agreed upon by the two parties are legally binding and violation by any party is subject to the law. Conclusion ADR has been one way of settling disputes between parties in a contract agreement. This is also applied in disputes involving neglect of a legal responsibility by one party over another. It is however to be realized that such dispute resolution techniques have gained much acceptance in the community due to the increasing respect for human rights space in the modern society. This has also been attributed to the fact that ADR has been legally recognized by our judicial systems. References Banks, S. (2008). ADR and Litigation Involving Social Problems. Fordham Urban Law Journal, 35, 71-97. Center for Democracy and Governance. (1998). Alternative Dispute Resolution Practitioners’ Guide. Retrieved December 11, 2009, from http://www. usaid. gov/our_work/democracy_and_governance/publications/pdfs/pnacb895. pdf Mackie, K. (2001). A Handbook of Dispute Resolution; ADR in Action. New York: Routledge. Maclaury, J. (2005). Alternative Dispute Resolution. Monthly Labor Review, 128, 46-137. Mareschal, P. (2002). Introduction: New Frontiers in Alternative Dispute Resolution. International Journal of Public Administration, 25, 67-101. New York State Unified Court System (2009). Alternative Dispute Resolution. Retrieved December 11, 2009, from http://www. courts. state. ny. us/ip/adr/What_Is_ADR. shtml How to cite Alternative Dispute Resolution, Papers Alternative Dispute Resolution Free Essays Alternative Dispute Resolution (ADR) is a mean used or applied by the parties who wish to settle their disputes or differences outside courtroom. When a learning team decides to resolve disputes, disagreements or differences among learning team members, it can use optional ADR clause. The clause is normally used when the matter is not resolved through negotiation and is recommended to the team by the Centre for Dispute Resolution (CEDR). We will write a custom essay sample on Alternative Dispute Resolution or any similar topic only for you Order Now Some of the disputes subjected to ADR are: Personal confrontation, dispute over goals, disagreement over methods, means and routines, dispute expected as health interaction etc. Disputes arise when team members think only of themselves, compete with one another, criticize teammates and blame someone else for wrongdoing. Dispute is endemic in organizational life and research shows that â€Å"conflict can often be a means by which teams learn to work together effectively.† (Charles, 2001) The provisions necessary for ADR to occur  Ã‚  Ã‚   includes: If a team member expresses dissatisfaction with the recommendation of the team, if a member expresses dissatisfaction with a decision made by the team, if a member is dissatisfied with teams’ determination to solve a dispute, then they may submit the entire dispute to the ADR clause. Though ADR helps the parties to settle the disputes, for the process to work effectively then; Team members must agree to work with dispute that affect interpersonal relationships of the team and accept the dispute as it exists. Members should progressively learn how to discuss issues vigorously, handle each member and engage in arguments without feeling as if they are personally attacked. They should emphasize on dialogue between the members, avoid gossip and make sure not to expose team discussions outside.   The public policy reasons for enforcing the clause should be good.The ADR clause must go much further than coming up with a simple agreement to negotiate. The intention of the members should be mutual and the litigation should be treated as the last alternative.   ADR need to be applied as the last resort when the team fails to reach an agreement to settle their differences. References Charles A. Cooper, (2001) Alternative Dispute Resolution Practice Guide. New York: Lawyers Cooperative Publishing Company. Nancy F. Atlas, (2000) Alternative Dispute Resolution. New York: American Bar Association. How to cite Alternative Dispute Resolution, Papers

Marketing Management Updated Management Strategies

Question: Discuss about the Marketing Management for Updated Management Strategies. Answer: Introduction This era is no doubt proving itself to be one of the most important and useful eras for business as well as marketing. Whatever industry, business or organization it is, the management and the updated strategies are obviously much more beneficial for that particular industry, organization or business. The highly qualified and skilled employees, management and their working process are undoubtedly useful for the business and organizations of this generation. All these latest and more reliable strategies are taken by each and every organization's whether it is a large-scale organization or a small scale organization. Instead of all these ideas and strategies, there are still some specific troubles that the companies and the management of the companies are facing nowadays. These troubles can also be regarded as the ethical issues of marketing. The issues or the problems that the companies are facing with their marketing strategies are mainly known as the ethical issues of those particul ar companies. The following assignment deals with the various aspects of the ethical issues of marketing, its impact on many different companies and how the management of the company deals with these kinds of issues. These issues include some most important aspect of the company such as the promotion, advertising, and loyalty with the customers, behavioral aspect, and many others. Similarly, it is also true that the companies are also implementing modified strategies in order to prevent these ethical issues. The following discussion will obviously help to gather more knowledge about the ethical issues of marketing, their impact and their preventions. Ethical issues in marketing field Whatever company it is, marketing is the most important aspect for the company to run their business successfully(Barnett and Valentine, 2004). The marketing procedure can also be regarded as the soul aspect of any organization. Thus it is the target of every company to perform a more efficient and reliable marketing. Marketing strategies include basically the product analysis, pricing strategies, promotional strategies, placement and some other important aspect. Though this is the most important part of any business the companies often face some specific issues with their marketing, which is known as the ethical issues of marketing. To be more prcised there are certain common types of ethical issues that the company faces. Firstly the relationship of the customers with the management of the company must be pleasant and nice in order to satisfy the customers(Elger, Biller-Andorno and Capron, 2008). The prime goal of any company is to attract as much as customers are possible. For tha t, they have to maintain a nice and pleasant communication with the customer. But sometimes rude behavior or any employee or staff of the company may cause to the negative feedback of the customers which obviously would not be beneficial for the company. Secondly, another issue that the companies of this generation often face is the loyalty issue. According to some customers the companies are not providing products which they are advertising. The company should either show their customers what they are actually providing or they have to provide them the facilities or the service which they are showing or advertising. These are the basic issues that the companies are mostly facing(Godlee, 2011). Other than these there are also some other issues that the companies must look after in order to improve their organization as a whole like the internal working environment of the company as well as the communication of the employees with the management. If the management of the companies beh aves rudely with the employees it may cause disobedience among the employees which will ultimately harm the company. Similarly, if the working environment of the company is not good and not up to the mark in accordance to the employees of the company the workers would not feel comfortable to work which may create another serious issue for the company. These are some basic ethical issues that the companies are facing nowadays(Guffey and Mccartney, 2008). Identification of the ethical issues of Red Rooster To make a strong statement on the ethical issues in marketing it is needed to have a practical knowledge of the actual problems which are harming the companies(Hollingworth and Valentine, 2014). For example, there are many companies in Australia which are having these kinds of problems, Such as the Red Rooster fast food retail chain or organization. This is one of the most famous Australian fast food company having a great management and proper strategies. Being one of the most famous and established organizations in Australia it is quite obvious that they are maintaining their marketing strategies perfectly, but for some time they also had to face some ethical issues which were harming the company as a whole. First of all, they were facing loyalty issues(Hollingworth and Valentine, 2015). They were unable to provide food what they were advertising or they were not able to fulfill the requirement as well as the expectation of their regular customers which was a real drawback for the company, after that there were also some behavioral issues regarding the communication between the customers and the employees. The company had to face a big and serious loss due to these kinds of ethical issues and not only this but these issues also hampered their reputation in the market(Kotler and Armstrong, 2006). The management of the company took the charge to identify the issues and to implement proper strategies to remove the problems. They first performed an internal analysis of the organization and implemented some latest and modified strategies in order to improve their working procedure as well as their working environment. The management also looked after the behavioral aspect of the organization for the betterment of the communication between the customers and the employees. This example clearly states that how much harmful these ethical issues can be and how they should be prevented(Lipworth, 2013). Identification of the ethical issues of Red Bubble From the above passage it is quite clear that the ethical issues can be really harmful to any company, for example, another famous Australian retail company Red Bubble had to face a destructive loss or downfall just because of some of the ethical issues like the internal issues like the communication between the workers and the superior managers and the human resource managers(Malhotra, 2008). Red Bubble is one of the most famous and settled retail and clothing companies in Australia, still, they were about to be bankrupt because of these ethical issues, the management of the company being actually efficient and dedicated towards their work the company survived otherwise they would have to cease their business(Milisavljevic, 2013). the management of the company was running their business in an impressive manner, but suddenly some internal problems occurred which hampered the working environment and also harmed the communication between the employees of the companies and the managemen t. According to some of the employees, they were not getting proper support and help from their managers, as well as their co-workers which created disobedience among them and them, decided to stop the work(Raina, 2015). This phenomenon turned out to be very destructive for the organization as a whole. To prevent these issues and to save the whole company from being bankrupt the management and the higher authority of the company decided to take some serious and strict steps and they performed an internal analysis to identify the source of the problem. According to various surveys, they took some bold steps to remove the mentioned problems from the companies. These are the main ethical issues which are harming the companies of this generation very much. Other than these there are also some other aspects or issues that the management of the company should be concerned off such as the training procedure of the fresher employees, the production procedure then, the promotional strategy a nd the pricing strategy. Pricing strategy is another issue that the companies are facing. If the company could not determine a proper and justified price to the product or the service they would never be able to attract more customers. These are basically the issues that are harming the companies(Weir, Olick and Murray, 2004). The above-mentioned two examples are discussed to make a strong statement on the ethical issues of marketing. Conclusion From the above passages, it must be admitted that the ethical issues of marketing play a vital role in the up gradation as well as the degradation of the company. Whatever company it is, it would have to face some kind of ethical issues sometimes. Ethical issues are something that could hamper any of the vital aspects of an organization like the customer feedback, production procedure, employee satisfaction and many other aspects. thus in order to make a steady business or organization the management of the organization must be more aware of the ethical issues of marketing and must be prepared for any kind of ethical problems. For that the company should also maintain some basic guidelines such as recruiting efficient and dedicated employees, appointing a reliable and experienced trainer to teach the fresher properly. These are some basic responsibility that the company or the management of the company must follow in order to get rid of these kinds of ethical issues. In all the essay helps to understand the various aspects of the ethical issues of marketing. References Barnett, T. and Valentine, S. (2004). Issue contingencies and marketers' recognition of ethical issues, ethical judgments and behavioral intentions.Journal of Business Research, 57(4), pp.338-346. Elger, B., Biller-Andorno, N. and Capron, A. (2008).Ethical Issues in Governing Biobanks. Farnham: Ashgate Pub. Godlee, F. (2011). Cost is an ethical issue.BMJ, 342(may04 3), pp.d2813-d2813. Guffey, D. and Mccartney, M. (2008). The Perceived Importance of an Ethical Issue as a Determinant of Ethical Decision-making for Accounting Students in an Academic Setting.Accounting Education, 17(3), pp.327-348. Hollingworth, D. and Valentine, S. (2014). The Moderating Effect of Perceived Organizational Ethical Context on Employees Ethical Issue Recognition and Ethical Judgments.J Bus Ethics, 128(2), pp.457-466. Hollingworth, D. and Valentine, S. (2015). Erratum to: The Moderating Effect of Perceived Organizational Ethical Context on Employees Ethical Issue Recognition and Ethical Judgments.J Bus Ethics, 128(2), pp.467-467. Kotler, P. and Armstrong, G. (2006).Principles of marketing. Upper Saddle River, N.J.: Pearson Prentice Hall. Lipworth, W. (2013). Why drug shortages are an ethical issue.Australasian Medical Journal, 6(11), pp.556-559. Malhotra, N. (2008).Review of marketing research. Armonk, N.Y.: M.E. Sharpe. Milisavljevic, M. (2013). Value oriented strategic marketing.Marketing, 44(4), pp.299-309. Raina, S. (2015). An ethical issue at follow-up.Neurol India, 63(2), p.294. Weir, R., Olick, R. and Murray, J. (2004).The stored tissue issue. Oxford: Oxford University Press.